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Bride in beautiful lace gown with cap sleeves


Jessica’s Bridal & Formal

Your fairy tale starts with Jessica’s Bridal & Formal. Jessica’s Bridal and Formal was established in March 1986, by Jessica Southard, in the small town of Bay, Arkansas, with a population of 1,800. In December of 2018, we expanded our Bridal Shop with 3,500 square feet of additional space. Jessica’s caters to all types of events, including Prom, Pageant, Homecoming, Little Girl Cupcake dresses, young girls’ pageants, wedding dresses, and bridesmaids.

We are so happy that you’ve let us help you pick the perfect dress. We would like to personally invite you to Jessica’s Bridal & Formal in Bay, Arkansas. We have a total of over 12,000 square feet of unique gowns. Call today to schedule your consultation!

….”The BEST experience. I was fully convinced when I walked in the store that I wouldn’t be able to fit and/or look confident in half of the dresses that I would be interested in. Beth was definitely my saving grace and blew my friends, mother and I out of the water. She got me out of my comfort zone and I found the dress of my dreams! 100/10 recommend…”

Say “yes” to the Dress!

Find the gown of your dreams for all your most monumental occasions!